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Eyewear

Tifosi Svago
$34.95 - $39.95
Italian for fun, Svago features rounded lenses of polycarbonate that are scratch resistant, shatterproof, and encased in an ultra-durable Grilamid TR-90 frame. - Svago has a light, durable frame and shatterproof, scratch-resistant lenses along with a no-slip fit perfect for active lifestyles.
Tifosi Swick
$34.95 - $39.95
Sporting a fit made for those who take full advantage of life, Swick is vying to be your part of your adventure. Call it sweet. Call it sick. It’s Swick.
Smith Optics Leadout PivLock
$199.95
The views are half the fun of being out there. From trail riding to sunrise runs, the Smith Leadout PivLock makes lens changes quick and easy so you can adjust to varying light conditions while on the move. Designed with less wrap than most performance sunglasses, they allow air to circulate to reduce fogging. The lightweight frame is impact-resistant and integrates with Smith helmets. And to help you get more time outside, we threw in a set of ChromaPop™ low-light amber lenses ideal for flat light days and dawn patrol.
Smith Optics Leadout PivLock
$199.95
The views are half the fun of being out there. From trail riding to sunrise runs, the Smith Leadout PivLock makes lens changes quick and easy so you can adjust to varying light conditions while on the move. Designed with less wrap than most performance sunglasses, they allow air to circulate to reduce fogging. The lightweight frame is impact-resistant and integrates with Smith helmets. And to help you get more time outside, we threw in a set of ChromaPop™ low-light amber lenses ideal for flat light days and dawn patrol.
Smith Optics Reverb
$199.95
How did cyclists in the '80s even see around those big, bulky frames? We've come a long way since the days of leather chamois and crumbly energy bars. These Smith Reverb performance sunglasses have a modern, 27-gram shield for a panoramic view without the weight of bigger glasses. The PivLock™ design lets you easily swap between two interchangeable ChromaPop™ lenses. No-slip nose and temple pads keep your glasses right where you need them around every blind corner and up every brutal climb.
Smith Optics Reverb
$169.95
How did cyclists in the '80s even see around those big, bulky frames? We've come a long way since the days of leather chamois and crumbly energy bars. These Smith Reverb performance sunglasses have a modern, 27-gram shield for a panoramic view without the weight of bigger glasses. The PivLock™ design lets you easily swap between two interchangeable ChromaPop™ lenses. No-slip nose and temple pads keep your glasses right where you need them around every blind corner and up every brutal climb.
Smith Optics Ruckus
$169.99
After a long day on the bike, you should be thinking about cracking open a cold one with your buds, not sore spots behind your ears. Ready for the trail, road, or CX course, our Smith Ruckus sunglasses are made for all-day comfort with thin, no-slip temples that are designed to work with your helmet. The raised-brow design with two interchangeable ChromaPop™ lenses gives you great peripheral vision in the riding position and adds enhanced color and detail to your view. When the afternoon sun starts to dip, easily swap lenses using our PivLock™ technology and get ready to enjoy the sunset from the saddle.
Smith Optics Ruckus
$199.95
After a long day on the bike, you should be thinking about cracking open a cold one with your buds, not sore spots behind your ears. Ready for the trail, road, or CX course, our Smith Ruckus sunglasses are made for all-day comfort with thin, no-slip temples that are designed to work with your helmet. The raised-brow design with two interchangeable ChromaPop™ lenses gives you great peripheral vision in the riding position and adds enhanced color and detail to your view. When the afternoon sun starts to dip, easily swap lenses using our PivLock™ technology and get ready to enjoy the sunset from the saddle.
Smith Optics Ruckus
$199.95
After a long day on the bike, you should be thinking about cracking open a cold one with your buds, not sore spots behind your ears. Ready for the trail, road, or CX course, our Smith Ruckus sunglasses are made for all-day comfort with thin, no-slip temples that are designed to work with your helmet. The raised-brow design with two interchangeable ChromaPop™ lenses gives you great peripheral vision in the riding position and adds enhanced color and detail to your view. When the afternoon sun starts to dip, easily swap lenses using our PivLock™ technology and get ready to enjoy the sunset from the saddle.
Smith Optics Ruckus
$199.95
After a long day on the bike, you should be thinking about cracking open a cold one with your buds, not sore spots behind your ears. Ready for the trail, road, or CX course, our Smith Ruckus sunglasses are made for all-day comfort with thin, no-slip temples that are designed to work with your helmet. The raised-brow design with two interchangeable ChromaPop™ lenses gives you great peripheral vision in the riding position and adds enhanced color and detail to your view. When the afternoon sun starts to dip, easily swap lenses using our PivLock™ technology and get ready to enjoy the sunset from the saddle.
Smith Optics Shift MAG
$289.95
Geared for speed. The Shift MAG™ gives cyclists and runners every performance advantage possible, from the superlight frame down to the nose piece. The coolest feature is no doubt the interchangeable lens technology. Snap the magnet on the side for quick, fingerprint-free lens changes. These Smith sunglasses come with one clear lens as well a color-enhancing ChromaPop™ lens. Flatter than most performance eyewear, the 5-base frames stay put with a two-position nose piece and no-slip temples. They give you a secure feel when you're going your fastest.
Smith Optics Shift MAG
$289.95
Geared for speed. The Shift MAG™ gives cyclists and runners every performance advantage possible, from the superlight frame down to the nose piece. The coolest feature is no doubt the interchangeable lens technology. Snap the magnet on the side for quick, fingerprint-free lens changes. These Smith sunglasses come with one clear lens as well a color-enhancing ChromaPop™ lens. Flatter than most performance eyewear, the 5-base frames stay put with a two-position nose piece and no-slip temples. They give you a secure feel when you're going your fastest.
Smith Optics Wildcat
$219.95
Ladders, log rides and challenging drops, the Smith Wildcat is for riders who go big but don't need to look the part. A versatile, hybrid design, this pair has the protection and coverage of goggles with the airflow and easy-to-wear style of sunglasses. Take on exposed trails or dark, wooded jumps with the included bright-light ChromaPop™ lens, or secondary clear lens. The no-slip fit of the nose and temples will keep the Wildcat in place through every new challenge.
Smith Optics Wildcat
$219.95
Ladders, log rides and challenging drops, the Smith Wildcat is for riders who go big but don't need to look the part. A versatile, hybrid design, this pair has the protection and coverage of goggles with the airflow and easy-to-wear style of sunglasses. Take on exposed trails or dark, wooded jumps with the included bright-light ChromaPop™ lens, or secondary clear lens. The no-slip fit of the nose and temples will keep the Wildcat in place through every new challenge.
Smith Optics Wildcat
$219.95
Ladders, log rides and challenging drops, the Smith Wildcat is for riders who go big but don't need to look the part. A versatile, hybrid design, this pair has the protection and coverage of goggles with the airflow and easy-to-wear style of sunglasses. Take on exposed trails or dark, wooded jumps with the included bright-light ChromaPop™ lens, or secondary clear lens. The no-slip fit of the nose and temples will keep the Wildcat in place through every new challenge.
Smith Optics Wildcat
$219.95
Ladders, log rides and challenging drops, the Smith Wildcat is for riders who go big but don't need to look the part. A versatile, hybrid design, this pair has the protection and coverage of goggles with the airflow and easy-to-wear style of sunglasses. Take on exposed trails or dark, wooded jumps with the included bright-light ChromaPop™ lens, or secondary clear lens. The no-slip fit of the nose and temples will keep the Wildcat in place through every new challenge.
Ryders Eyewear Aero
$239.99
The front-mounted shield lens gives the Aero loads of style but don’t be fooled, this model isn’t just for strutting around town in your most uncomfortable shoes. From its crazy high-tech FYRE lens to its hydrophilic components, the Aero has been designed from the ground up to go as fast as its name suggests.
Goodr BFG - Hooked on Onyx
$44.99
With wider frames, longer arms, and bigger lenses than our OGs, these babies are designed to complement and fit beasters with larger melons.
Goodr BFG - Ninja Kick The Damn Rabbit
$44.99
With wider frames, longer arms, and bigger lenses than our OGs, these babies are designed to complement and fit runners with larger melons or those looking for more coverage.
Goodr CG - I Pickled These Myself
$34.99
WELCOME TO CARL'S INNER CIRCLE Introducing the new Circle Gs! We designed these shades to look good and fit comfortably on your face whether you’re doing squats with a dog in your arms or sipping a nitro cold brew.
Goodr CG - Influencers Pay Double
$34.99
WELCOME TO CARL'S INNER CIRCLE Introducing the new Circle Gs! We designed these shades to look good and fit comfortably on your face whether you’re doing squats with a dog in your arms or sipping a nitro cold brew.
Goodr CG - Nine Dollar Pour Over
$34.99
WELCOME TO CARL'S INNER CIRCLE Introducing the new Circle Gs! We designed these shades to look good and fit comfortably on your face whether you’re doing squats with a dog in your arms or sipping a nitro cold brew.
Goodr MG - Amelia Earhart Ghosted Me
$44.99
NO SLIP. NO BOUNCE. ALL POLARIZED. ALL FUN GOODR + AVIATORS = MACH Gs Our MACH Gs are a classic aviator style made to give you the speed if you feel the need. Plus, this smooth, sleek frame means no unsightly imprints on your nose from those weird nose pads on traditional metal aviator frames. Goodr designed these shades to look good(r) and stay comfortably on your face whether you’re haulin’ ass down a mountain trail or drinking beers in a Mexican cantina. Quite simply the best looking running sunglasses you can buy for less than $50. IS THERE ANYTHING WORSE THAN BEING GHOSTED? The feelings of hurt and anger sparked by a sudden unexplained end to communication? How about being dropped by your girlfriend on every single ride no matter how “fit” you think you are? Just ask @sweatforsandwiches - the boyfriend of a goodr employee. He knows alllll about that life. Lens: Polarized Lens: UV400 Protection Frame: PC frame with grip coating
Goodr MG - Buzzed on the Tower
$44.99
NO SLIP. NO BOUNCE. ALL POLARIZED. ALL FUN GOODR + AVIATORS = MACH Gs Our MACH Gs are a classic aviator style made to give you the speed if you feel the need. Plus, this smooth, sleek frame means no unsightly imprints on your nose from those weird nose pads on traditional metal aviator frames. Goodr designed these shades to look good(r) and stay comfortably on your face whether you’re haulin’ ass down a mountain trail or drinking beers in a Mexican cantina. Quite simply the best looking running sunglasses you can buy for less than $50. BUZZED ON THE TOWER Meet Alexia, goodr's Money Honey. (And yes, that's her official title.) Think she looks like a badass? That's because she is one. And also because the Mach Gs add a badassness quotient to your own inherent badassness. And - oh no. This photo. There's too much badassness. It's going to blow! Run. Run! RUN!!!!! Lens: Polarized Lens: UV400 Protection Frame: PC frame with grip coating
Goodr MG - Captain Blunt's Red-Eye
$44.99
NO SLIP. NO BOUNCE. ALL POLARIZED. ALL FUN GOODR + AVIATORS = MACH Gs Our MACH Gs are a classic aviator style made to give you the speed if you feel the need. Plus, this smooth, sleek frame means no unsightly imprints on your nose from those weird nose pads on traditional metal aviator frames. Goodr designed these shades to look good(r) and stay comfortably on your face whether you’re haulin’ ass down a mountain trail or drinking beers in a Mexican cantina. Quite simply the best looking running sunglasses you can buy for less than $50. THIS IS A FICTIONAL DEPICTION OF THE REAL CAPTAIN BLUNT... He's a commercial airline pilot and Navy Captain who once saved a Boeing 747-400 full of people from going down after it lost an engine. That hero isn’t on social media, so we can't tag him. But if you give him the recognition he deserves in the comments, we’ll print them out, sit him down on our lap, and read them aloud to him like it’s geriatric story time. Lens: Polarized Lens: UV400 Protection Frame: PC frame with grip coating
Goodr MG - Frequent Skymall Shoppers
$44.99
NO SLIP. NO BOUNCE. ALL POLARIZED. ALL FUN GOODR + AVIATORS = MACH Gs Our MACH Gs are a classic aviator style made to give you the speed if you feel the need. Plus, this smooth, sleek frame means no unsightly imprints on your nose from those weird nose pads on traditional metal aviator frames. Goodr designed these shades to look good(r) and stay comfortably on your face whether you’re haulin’ ass down a mountain trail or drinking beers in a Mexican cantina. Quite simply the best looking running sunglasses you can buy for less than $50. INTRODUCING FREQUENT SKYMALL SHOPPERS Did you sob when you heard SkyMall went bankrupt in 2015? Or did you just find out, like us? Either way, pour out a ludicrously small airline bottle of liquor. Then memorialize the delightfully bizarre magazine by wearing these blue aviator frames with gray-yellow lenses. NOW where will we buy dog lips, umbrella holders, and laser hair regrowth helmets?! Lens: Polarized Lens: UV400 Protection Frame: PC frame with grip coating
Goodr MG - Kitty Hawkers' Ray Blockers
$44.99
NO SLIP. NO BOUNCE. ALL POLARIZED. ALL FUN GOODR + AVIATORS = MACH Gs Our MACH Gs are a classic aviator style made to give you the speed if you feel the need. Plus, this smooth, sleek frame means no unsightly imprints on your nose from those weird nose pads on traditional metal aviator frames. Goodr designed these shades to look good(r) and stay comfortably on your face whether you’re haulin’ ass down a mountain trail or drinking beers in a Mexican cantina. Quite simply the best looking running sunglasses you can buy for less than $50. INTRODUCING KITTY HAWKERS' RAY BLOCKERS. Some people say the Wright Brothers were rocking a pair of these teal framed pink accented aviators when they decided to block out not just the rays at Kitty Hawk, North Carolina, but also their peer Glenn Curtiss from modern aviation history, because if they can build the world's first aeroplane, then they can certainly build the world's first time machine. Is this info true? We don't know. But some people said it. Lens: Polarized Lens: UV400 Protection Frame: PC frame with grip coating
Goodr OG - A Gingers Soul
$34.99
THE OGs: THE FRAMES THAT STARTED IT ALL Classic shape with new levels of style and performance. Goodr designed these shades to look good and fit comfortably on your face whether you’re trying to break that personal record or relaxing afterwards with friends.
Goodr OG - Bosley's Basset Hound Dreams
$34.99
THE OGs: THE FRAMES THAT STARTED IT ALL Classic shape with new levels of style and performance. Goodr designed these shades to look good and fit comfortably on your face whether you’re trying to break that personal record or relaxing afterwards with friends.
Goodr OG - Flamingos On a Booze Cruise
$34.99
THE OGs: THE FRAMES THAT STARTED IT ALL Classic shape with new levels of style and performance. Goodr designed these shades to look good and fit comfortably on your face whether you’re trying to break that personal record or relaxing afterwards with friends.
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