THE ORIGINAL MERINO PIONEERS

Icebreaker was and still is a merino pioneer. In 1994 we were the first to see the huge potential of this incredible natural material that was not only capable of outperforming synthetics and plastics, but was an infinitely better choice for the well-being of our planet. The purity of our relationship with nature and our partners is still what differentiates Icebreaker as the original and most authentic merino brand.