When you’re riding your bicycle, day or night, standing out is a good thing.

Research shows that cyclists drastically overestimate the distance at which they are detectable by motorists. Unless we’re actively doing something to increase our detectability, we may not be seen at all. And that’s an alarming reality. But there are simple steps we can all be taking to stand out. The following guidelines were developed using research conducted by students of Clemson University’s Perceptual Awareness department. The ABCs of Awareness—Always on, Biomotion, and Contrast—are presented here in a good, better, best hierarchy. Using daytime running lights is a good way to be noticed, but a combination of daytime running lights, highlighting your body’s moving parts, and choosing gear that contrasts with the environment is the best option. The more of the ABCs you practice on every ride, the more you’ll stand out.

ALWAYS ON

Did you know that 80% of accidents occur during daylight? Keep your front and rear lights running, day and night. Ask us about our new Bontrager daytime running lights, which significantly reduce the likelihood of a collision.

BIOMOTION

Highlight your body’s moving parts - not just your torso. Wear products with reflective materials on your feet and legs. This high visibility gear makes you more recognizable as a human, and less likely to be overlooked by a motorist.

CONTRAST

Understand your riding conditions, and choose the right gear for the occasion. Opt for fluorescent cycling apparel during the day, and transition to reflective materials at night. Stand out, day and night, with the ABCs of Awareness.

Lighting