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When you’re riding your bicycle, day or night, standing out is a good thing.

Based on research conducted with Clemson University, Trek’s recommendations for increasing your visibility on the road will help you to stay safer on every ride. The ABCs of Awareness - Always On, Biomotion, and Contrast - provide all cyclists with an easy to understand and implement plan for choosing the right combination of cycling gear to stand out when it matters.

ALWAYS ON

Did you know that 80% of accidents occur during daylight? Keep your front and rear lights running, day and night. Ask us about our new Bontrager daytime running lights, which significantly reduce the likelihood of a collision.

BIOMOTION

Highlight your body’s moving parts - not just your torso. Wear products with reflective materials on your feet and legs. This high visibility gear makes you more recognizable as a human, and less likely to be overlooked by a motorist.

CONTRAST

Understand your riding conditions, and choose the right gear for the occasion. Opt for fluorescent cycling apparel during the day, and transition to reflective materials at night. Stand out, day and night, with the ABCs of Awareness.

BE SEEN PROMOTION. Applies to lighting, reflective accessories and hi-visibility clothing. PURCHASE 1 PIECE 10% OFF*  • PURCHASE 2 PIECES OF EQUAL OR LESSER VALUE 10% OFF THE FIRST 15% OFF THE SECOND*  • PURCHASE 3 PIECES OF EQUAL OR LESSER VALUE 10% OFF THE FIRST 15% OFF THE SECOND 20% OFF THE THIRD*.
*Promotion applies to in-stock regular priced items only and does not apply to special orders. 2nd & 3rd item discounts apply to the lower priced items. The following brands are excluded: Assos, Saucony.

ALWAYS ON | LIGHTS

THIS IS HOW WE RIDE